According to Netcraft’s January 2023 Web Server Survey there are over 1 billion sites on the world wide web. Additionally, 43% of those sites are built on WordPress, that’s 810 million sites! What steps are you taking to make sure your site creates a strong online presence in the vast sea of content? Check out these tips below for how you and your team can help your site to remain memorable.
1. Customize Your Website
It’s important that you choose a visually appealing theme that reflects your brand’s personality and customize it to fit your brand. Customize the header, footer, fonts, colors, and overall layout to create a unique website.
2. Establish Mobile Responsiveness
With over 60% of all website traffic coming from mobile devices it’s imperative that your website is mobile responsive to provide an optimal user experience for visitors. Considering that if the viewer doesn’t enjoy their experience they’re less likely to stay on the site and more apt to visit a competitor’s site which has better mobile engagement.
3. Consistent Brand Messaging
Having a consistent, recognizable look and feel across your site helps to establish your brand identity. It can also promote a sense of authenticity and trustworthiness among your target audience. If your organization is known for being upbeat and approachable, you would try to stay away from darker colors or intense language. Making sure that your site feels warm and welcoming to visitors.
4. Use High-Quality Content
To make your website more engaging and attractive to visitors, use high-quality images and language that reflect your brand. Content is king, so your website should include high-quality, engaging, and informative content that provides value to your visitors.
5. Optimize Your Website For Search Engines
To ensure your website ranks high on search engines like Google, optimize your website with SEO techniques like keyword research, meta descriptions, alt tags, and more. Our team recommends working with SEO professionals to make sure you’re making the most of your efforts.
By following these tips, you can create a strong online presence with a WordPress website that reflects your brand’s values and engages your target audience.
If you have any WordPress related questions, please feel free to reach out to us.
